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  • Writer's pictureStaci C. Franklin

A Bride's Guide to Shopping for the Perfect Wedding Gown

Updated: Dec 1, 2023

The search for the perfect wedding gown is a dreamy and exciting experience for any bride-to-be.

Your wedding dress is one of the most important garments you'll ever wear, and it should reflect your personal style, make you feel beautiful, and fit seamlessly into your wedding theme. To help you navigate this enchanting journey, we've put together a comprehensive guide on what the bride should do when shopping for her wedding gown.


Start Early: Planning a wedding is a complex task, and finding the right wedding gown can take time. Begin your search at least 9-12 months before your wedding date. This timeline allows for multiple fittings, alterations, and ensures you don't feel rushed or pressured into making a hasty decision.

Set a Budget: Before you start shopping, establish a budget for your wedding gown. Be realistic about what you can afford, including alterations and accessories. Sticking to your budget will help you narrow down your choices and prevent any financial stress.


Research Styles: Explore bridal magazines, websites, and social media platforms like Pinterest and Instagram to gather inspiration. Save images of gowns that catch your eye to create a visual reference for your shopping trip. Understanding your preferred styles, silhouettes, and details will make the selection process easier.

Choose the Right Bridal Boutique: Selecting the right bridal boutique is crucial. Look for stores that carry a variety of designers and styles within your budget range. Read reviews, ask for recommendations from recently married friends, and schedule appointments at multiple boutiques to compare options.

Make Appointments: Bridal boutiques often require appointments, so call ahead to book your visits. This ensures that you receive personalized attention from the bridal consultants, and they can be prepared with gowns that match your preferences.


Bring Supportive Friends or Family: Bring along a small group of trusted friends or family members whose opinions you value. Their feedback can be helpful, but remember that the final decision should be yours. Too many opinions can be overwhelming, so choose your entourage wisely.

Be Open-Minded: While it's essential to have an idea of what you want, don't be afraid to try on different styles. Your dream gown might be something you hadn't considered. Be open to suggestions from the bridal consultants—they are experts in their field.

Consider Your Wedding Venue: Think about the location and season of your wedding. Your dress should be suitable for the environment and weather conditions. Lightweight, flowy gowns are perfect for beach weddings, while elaborate ballgowns suit grand ballroom venues.


Be Mindful of Alterations: Remember that most wedding gowns will require alterations to ensure a perfect fit. Factor this into your budget and timeline. Choose a reputable seamstress or tailor with experience in bridal alterations.

Trust Your Instincts: When you find "the one," you'll know it. Trust your instincts, and don't feel pressured to make a decision on the spot. Take your time and revisit the gown if needed before making the final purchase.



Shopping for your wedding gown is an unforgettable part of your wedding planning journey. By starting early, setting a budget, and doing your research, you'll be well-prepared to find the dress of your dreams. Remember that this experience should be enjoyable and memorable, so savor every moment as you get one step closer to looking radiant on your special day. Happy gown shopping!


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