Staci C. Franklin
The Best Websites For Buying Your Wedding Dress
Updated: Apr 24, 2020
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In this age of social distancing, many future brides are being forced to shop online for their wedding dresses. This is making the trip to the traditional brick and mortar bridal salon with close family and friends temporarily nonexistent. Or, could it be that going from store to store searching for the perfect gown has never been that appealing -- in fact it stresses you out just thinking about it. In any case, online shopping for your wedding dress can be the way to go if you can find some reputable online shops. So to help you out, I did some research and found several sites that have a variety of styles, prices and services available that can get you started on the right path.
BHLDN (pronounced ‘beholden) offers a curated collection of gowns, dresses, accessories and décor for weddings and celebrations. Under the Anthropologie umbrella, their selection of wedding dresses features a variety of styles (e.g. ball gowns, mermaid, short and sassy, vintage) to showcase your personality and tell your love story.
How It Works: You’ll receive an online stylist to assist you with selecting your gown and accessorizing your look. They’ll also provide guidance on size and fit.
Price range: $200 - $2,500
Floravere offers a new kind of bridal experience punctuated with a home try-on and made-to-order experience for brides. Their wedding dresses are affordable gowns for the modern bride and inspired by famous female figures (e.g. Elizabeth Taylor, Meghan Markle, Bianca Jagger and more).
How It Works: You’ll fill out a short questionnaire about your wedding date, type of venue and the vibe that you want to express with your wedding dress. They stylist will choose some styles and email them to you for your review. Once you find the dress, you’ll go through the normal ordering process online. It is important to note that all sales are final.
Price range: $500 - $4,000
Anomalie creates 100% custom, handmade wedding dresses for every type of bride. Brides-to-be have the opportunity to design their own wedding dress using Anomalie’s library of fabric, lace, beading and a variety of style options.
How It Works: You’ll design your dress in 3 steps. First, you’ll start with their design survey and use their Dress Builder to design your dress. To edit and complete the design and request additional sketches, you’ll pay a $49 deposit. The second step is to match you with one of their personal stylists. Based on your initial sketches, she’ll work with your budget, silhouette and style to develop your custom gown. Once your final payment is made, you’ll move to the final step which involves finalizing the last details and sending it off to production. It is important to note that it takes 5-6 months from order to delivery to get your wedding dress.
Price range: $1,200 - $1,600
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Lulus offers a variety of wedding dresses that are an alternative to the traditional wedding dress. They are a great option if you are an unconventional bride looking for a dress for a small and/or destination ceremony, or a more casual wedding. You’ll have a variety of options to choose from whether your vibe is sleek and modern, retro, glamorous, beachy, boho, or romantic.
How It Works: Brides-to-be can work with the Lulus Bridal Concierge service which provides one-on-one assistance from their bridal team. They’ll assist you with everything from product questions to facilitating a bridal hold order for you.
Photo: House of Brides
House of Brides offers thousands of designer wedding dresses with great savings. They also pride themselves in being a 1-stop wedding shop where you can also purchase dresses for the bridesmaids, flower girls and mother-of-the-bride. Because they have such an extensive selection of dresses, you can find pretty much any type of design and style that you desire. Free priority mail shipping is free on orders of $229.00 or more within the continental U.S.
How It Works: Once you’ve selected your wedding dress, you’ll simply order it on their website. If you need assistance with the order process you can call their customer support team. It is also important to note that all orders are final.
Price range – Prices are approximately 80% less than retail prices.
Photo: David's Bridal
Throughout the years David’s Bridal has consistently offered a variety of wedding dress for purchase in their stores and/or online. They have an extensive line of designer styles from Vera Wang, Oleg Cassini, Zac Posen and Melissa Sweet along with a full range of sizes.
How It Works: If you select a dress that is available for purchase online, you’ll simply add it to your cart and pay. If you need help ordering, their virtual assistant Zoey, can answer questions and assist with ordering while shopping online. Shipping is free for orders of $75 or more.
Price range: $50 - $1,600
Azazie offers brides-to-be affordable wedding dresses in a variety of styles that are cut and sewn to order. All dresses can be ordered from size 0-30 and they also have free custom sizing with your basic bust/waist/hip measurements. They can also adjust the length to your height and heel preference. Another unique benefit is their try-on at home program which allows you to order up to 3 dress samples for $15 each to test the quality and fit of the dress before you make your purchase.
How It Works: On the site you’ll be able to select from a variety of options such as the style, silhouette, length, color, fabric and embellishments to get you started in narrowing down the dresses that fit your style and budget. Once you make your selection you’ll go through a normal ordering process like any other website.
Price range: $150 - $900
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Staci C. Franklin is the owner and lead event planner for It's Your Day! Weddings and Special Events and author of The Organized Bride: 15 Step Guide for Planning A Stress Free Wedding Day. She is based in Memphis, Tennessee but travels throughout the Mid-South region to provide event planning services.